Competitor Analysis for Agencies

How agencies use competitor and prospect analysis to win more clients. Learn how to audit a prospect's website before a pitch and close more deals with data.

Frequently asked questions

How do agencies use competitive intelligence?

Agencies use CI to audit prospect websites before pitches, generate white-label reports for client delivery, monitor competitor activity for retainer clients, and identify upsell opportunities based on data-driven website analysis.

What should an agency include in a prospect audit?

A prospect audit should cover: overall website health score, positioning and messaging gaps, SEO weaknesses, trust signal inventory, conversion friction points, and a prioritised list of improvements, each of which maps to a potential service line.

Can agencies white-label PeekedAI reports?

Yes. White-label PDF export is an available add-on. Reports are generated with your agency branding, logo, name, and colours, so they appear as your own deliverable.

How many clients can an agency manage in PeekedAI?

Domains are grouped into portfolios, and each portfolio aggregates scores and alert routing for that client. Additional team seats are available - talk to sales to scope the right number for your team.

What is the ROI of competitive intelligence for agencies?

Agencies that present data-driven prospect audits in their pitches report significantly higher close rates. A single PeekedAI report costs a fraction of one new retainer, so if it helps close one client the ROI is immediate and substantial.