How to Audit a Website, Complete Checklist

A complete website audit checklist covering SEO, performance, trust signals, conversion architecture, positioning, and compliance.

How to audit a website

Run an SEO audit: Check meta tags, H1 structure, alt text, internal links, mobile responsiveness, and page speed.

Evaluate performance: Measure Core Web Vitals, image optimisation, JavaScript bundle size, and caching.

Assess trust signals: Review testimonials, client logos, review badges, team visibility, and contact information.

Audit conversion architecture: Evaluate CTA placement, form friction, value proposition clarity, and social proof placement.

Analyse positioning: Check value proposition, differentiation, target audience alignment, and messaging consistency.

Check compliance: Verify GDPR signals, cookie consent, accessibility, and data protection disclosures.

Frequently asked questions

What is included in a website audit?

A complete website audit covers SEO, performance, trust signals, conversion architecture, positioning, and compliance. Each area has specific checkpoints that are evaluated and scored.

How long does a website audit take?

A manual website audit takes 4–8 hours per site. AI-powered tools like PeekedAI deliver a comprehensive audit in minutes.

How often should I audit my website?

Audit your own site quarterly and after major changes. Audit competitor or prospect sites before every pitch or strategic planning session.

Can I use PeekedAI to audit a client's website?

Yes. PeekedAI's Client mode is designed for this, and the white-label PDF export add-on lets you present the audit with your own branding.

What is the difference between a website audit and a health check?

A health check focuses on technical performance (speed, errors, SEO). A full website audit includes the qualitative layer, positioning, messaging, trust, and conversion architecture.