Website Audit for Clients

Learn how to create a website audit for a client or prospect, what to include, how to present it, and how white-label audit tools help agencies win more business.

Frequently asked questions

What should a client website audit include?

A client audit should include an overall score, positioning analysis, SEO breakdown, trust signal inventory, conversion architecture review, and a prioritised action plan. Each finding should map to a specific service your agency can deliver.

How do I present a website audit to a prospect?

Lead with the overall score to establish a baseline. Show the radar chart to highlight weak dimensions. Walk through the top 3–5 findings with specific examples. Close with a prioritised roadmap where each item maps to your services.

Can I brand PeekedAI reports with my agency logo?

Yes. The white-label PDF export add-on makes reports display your agency's logo, name, and branding instead of PeekedAI's.

How many prospect audits can I run per month?

Your monthly scan allowance is set by the outcomes you select in the Platform Configurator, so you can size it to the number of prospect and client audits you run each month.

Should I charge clients for website audits?

Many agencies offer the initial audit free as a sales tool, then include ongoing monitoring and re-audits as part of their retainer. The data from each audit helps justify the retainer value with concrete improvement metrics.